What's included
What our social media management services cover
Every account is different, so we build the work around your goals and your customers. Most clients use a mix of the services below, and we agree the scope with you before anything starts.
01Strategy and content planning
We start by learning who buys from you, which platforms they actually use and what your competitors are posting. From that we write a simple plan with themes, posting frequency and the goals each platform should serve.
- Audience and platform review
- Competitor content check
- Monthly content calendar
- Clear goals per platform
02Posts, reels and stories
Our team designs and writes the content itself: carousels, short videos, stories and captions that sound like your business. Everything is sent to you for approval first, so nothing goes live that you have not seen and agreed.
- Branded post designs
- Short video and reels
- Captions in your voice
- Approval before publishing
03Account management and scheduling
Consistency is where most businesses struggle. We schedule and publish on your agreed days, keep profiles tidy and up to date, and make sure bios, highlights and links point people to the right place.
- Scheduled publishing
- Profile and bio updates
- Story highlights organised
- Link in bio managed
04Community and inbox support
A comment left unanswered can cost you a customer. We can reply to routine comments and messages using guidance you give us, and pass anything sensitive, such as complaints or pricing questions, straight back to you.
- Comment replies
- Message triage
- Escalation to your team
- Agreed reply guidelines
05Platform-specific growth
Facebook, Instagram, TikTok and LinkedIn each reward different things. We adapt formats and timing for every platform you choose rather than copying one post everywhere, which helps each channel do its own job.
- Facebook and Instagram
- TikTok short video
- LinkedIn for B2B
- Formats adapted per platform
06Monthly reporting and review
Each month you get a plain-English report showing reach, engagement, follower changes and which posts performed best. We explain what we learned and what we will change next month, so the plan keeps improving.
- Monthly performance report
- Top post breakdown
- Recommendations for next month
- Review call on request